The Diagnostic — fixed fee — written deliverable
A clinical-grade examination of how your practice acquires patients. Five systems, examined in sequence, delivered as a written report with a prioritized corrective plan — before you commit another dollar to marketing you can’t verify.
Starts with a 25-minute fit call. Fee fixed in writing before any work begins.
What gets examined
TRK
What your practice can actually measure today. Call tracking coverage, source attribution, booking data, analytics configuration — and the gaps where money moves invisibly. Most practices fail this section first; it's also the fastest to fix.
DEM
How much high-intent demand exists in your market for the case types you want, and how much of it you're winning. Search visibility, paid media position, local presence — benchmarked against the practices taking the cases you should be.
CNV
Every step between a prospective patient's first action and a consult in the chair: response speed, phone handling, follow-up discipline, scheduling friction. This is where most practices lose patients they already paid to attract.
ECO
What a new patient is worth to your practice by case type, what you can afford to spend to acquire one, and whether your current marketing math holds. Without this, every budget decision is a guess.
RPT
Whether anyone — your front desk, your vendor, you — can currently prove what's working. The Diagnostic establishes the reporting standard your practice should hold every marketing dollar to from now on.
What you receive
A written report covering all five systems, in plain language — no jargon padding
Each leak quantified where data allows, and flagged where data doesn't yet exist
A corrective sequence: what to fix first, second, third, prioritized by expected impact
A working session to walk the findings, ask anything, and pressure-test the plan
The report is yours regardless — execute it with Chairmetrics, your team, or another vendor
Not included: ongoing campaign management, website builds, or implementation work. Those belong to the Growth System engagement — offered only where the Diagnostic shows a credible path to return.
Fit
Book the call
The call confirms fit in both directions and walks the five systems against your practice at a high level. If the full Analysis isn’t warranted, you’ll hear that directly — and you’ll still leave with something to fix.
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