Measure before treating
No dentist plans treatment without an exam. Chairmetrics holds marketing to the same standard: instrumentation goes in before recommendations come out, and no spend is proposed that can't be measured.
About Chairmetrics
Built on one observation: dentistry measures, dental marketing doesn’t
Chairmetrics exists because of a gap that's hard to unsee. Inside the operatory, a practice runs on measurement — probing depths, radiographs, margins checked to fractions of a millimeter. Outside it, the same practice buys marketing on faith: reports nobody can verify, vendors grading their own work, budgets renewed because canceling feels riskier than continuing.
Chairmetrics was founded by John Archer to close that gap for a small roster of premium and fee-for-service practices: build the measurement layer first, then run acquisition against it, and put a named operator — not an account team — behind every number reported.
John Archer — portrait pending
Operating principles
How Chairmetrics works
Two numbers count
Booked consultations and production. Everything else — clicks, rankings, impressions, traffic — is diagnostic input. Useful for finding problems, never claimed as success.
Fixed fees, in writing
Scope and price are agreed before work begins. No percentage-of-spend billing, because a vendor paid on spend has a reason to grow your budget instead of your practice.
Small roster, by design
One operator can run a limited number of practices well. That ceiling is the point: every account gets the person whose name is on the company, every month.
The honest no
If the Diagnostic shows that more marketing isn't your problem — that the leak is at the front desk, or in follow-up, or in case presentation — the report says so. Selling the wrong fix is the most expensive thing a consultant can do to you.
See whether your practice is a fit
One 25-minute call. You’ll know by the end of it whether the Diagnostic is worth running — and so will we.